Internet Advertising

Relevance: We empower businesses to position themselves in front of their target audience on the internet.
Direct Traffic Media: empowering businesses to . . .
. . . Be Seen, Be Found, Be First.

Internet Advertising Pioneer

Our pioneering systems and methodologies have enabled us to take the lead in the new media internet advertising industry. We deliver results that are well above industry standards and have been able to build in the scalability and sustainability which has outperformed the expectations of even our most demanding clients. As a result we have been able to retain and grow internet advertising budgets successfully year on year. By integrating traditional advertising budgets with online advertising budgets; we have helped major brands to transfer large proportions of their traditional advertising budgets online for greater return and market share.

View the details of our successful Guiness Viral campaign

The Online Market

The internet is rapidly growing to dominate our lives, both visibly and as an invisible ‘enabler’. Business and consumer behaviour is changing rapidly to embrace the ‘online’ experience and capabilities. Many recent surveys demonstrate that the use of the internet for both information gathering and influencing purchasing is growing and is set to continue. However, it is also evident that the amount of ‘ad spend’ currently devoted to online is significantly out of proportion to the impact that online is having on such behaviours. There is about to be a correction in this imbalance; with a significantly increased flow of ad spend being diverted from ‘traditional’ media to online, giving better per-£ ad returns. Within this growing (and increasingly confused) market there is the need for a media provider that can add real clarity and offer a quality and sustainable service that enables organisations to position themselves to be found online by their target audience for the reasons that they want to be found for. DTM is positioning itself to serve this market.

DTM Mission

The mission of DTM is to empower businesses to position themselves in front of their target audience online. Empowering businesses to ‘Be Seen, Be Found, Be First’. DTM promotes and sustains a clients chosen online presence – helping them to build sales and enhance their brand online. This requires a range of skills, techniques and capabilities which DTM have bought together under the umbrella of Digital Media Outsourcing™ (DMO). We believe that our combination of techniques, software and approaches, positions DTM to be the best in the world at promoting and sustaining our clients chosen online presence.

The Unique Positioning of DTM

Established in 2004, Direct Traffic Media was founded by brothers Riaan and Enrico Saunders when researching techniques for online marketing. This led to the development of unique market-first Search Engine Optimisation (SEO) software. Since its inception, this patent-protected SEO software has undergone rigorous testing and years of further research and development backed by a team of specialists that understand search engine algorithms and the ongoing wider changes to the internet. Since those pioneering days the company has branched into other internet media–related areas, with innovative techniques underpinned by unique software designed to support the company’s philosophy of bringing the right audience to the clients chosen internet presence. The software and techniques now cover a range including SEO, blogging, virals, news and content provision, social bookmarking, and a range of other internet media disciplines. At the core of the company is a focus on continuous innovation and improvement, pioneering to be the best on the market in our chosen field.

Leadership Team

DTM is managed by an experienced board team comprising of:

Nigel Bridges, CEO

Enrico Saunders, co-founder and CTO

Riaan Saunders, co-founder and CSO

Les Selvey, Financial Controller
They are supported by the following team members:

Julian Allen, responsible for the global Pay-Per-Click business

Ashley Ayling, who heads up the UK sales function

Serge Bittar in New York is responsible for the East Coast USA operation

Jim Morrison in Amsterdam runs our Nordic and Benelux businesses

David Shickle, who runs the Customer Services and Delivery functions
All of these individuals have many years experience in these functions within the business, IT, internet, and SEO worlds.