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AP launches online advertising tool
News group the Associated Press (AP) has launched a new tool whereby affiliate news sites can upload and monetise their own content, MediaPost reports.This means that the affiliate firms can sell local advertising against the content that they upload, or let Microsoft oversee the process for them.
It is hoped that both local viewers and advertisers will respond to the service.
"We've seen some early adopters dramatically increase stream counts by using this capability, which allows affiliates to keep all their video in one place, and which lets them sell local advertising against it," said AP's online video director Bill Burke.
Separately, Panasonic and Google have teamed up to launch high-definition TVs able to play YouTube videos.
Panasonic's Toshihiro Sakamoto said: "This is the first time mainstream consumers will be able to easily enjoy YouTube videos from the living room with the enhanced quality of a fully integrated widescreen TV experience."
News and Public Relations news posted on 11 January 2008
