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Apple, MySpace and Nokia all look to users
Technology giants Apple, MySpace and Nokia are all looking to open their products to users and allow them to develop new content.At the world's largest internet conference in San Francisco, Apple's chief executive Steve Jobs said that outside developers will be encouraged to create applications for its recently-released iPhone from early next year.
He said he wanted to create "a vibrant third party developer community around the iPhone, enabling hundreds of new applications for our users".
Meanwhile, at the same conference Nokia released its new N810 mobile phone and announced that applications written by users will be made available to download.
This follows the announcement from the social network MySpace that developer platform is to be set up on the site "within months" as it struggles to contend with a similar service launched by its rival Facebook.
Applications designed by third party groups and launched on the upstart Facebook social network have ranged from frivolous quizzes and user comparisons to Online Marketing operations making use of the networking aspects of the site to access a wider audience.
The decision of the three other major firms to allow similar openness marks a significant change in attitude from large IT firms which have previously guarded their products jealously.
However, internet users demanding access to information from their favourite sites and applications no matter which device or service they are using seems to have convinced these companies that they have to adapt.
By building links to social sites which have opened up to developers, websites will be able to boost their performance in search engine rankings.
Online Advertising news posted on 23 October 2007
