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BBC notes importance of link building within search marketing
New research indicates that companies are spending an increasing amount on pay per clickand search marketing
as they look to increase sales.
Strategist firm Internet Retailer found that the uptake of search engine marketing, where firms gain more exposure through search engines such as Google and Yahoo, has increased greatly in recent months, driving more than 50 per cent of sales for 30.2 per cent of responding e-tailers.
As well as this, well over half (57.4 per cent) said that search engine marketing performed better or somewhat better than their other marketing programs.
"Search has become mainstream over the past two years," said Greg Jarboe of the Digital Marketing company SEO-PR LLC.
"Compared to other types of marketing, retailers like search because it delivers more pre-qualified buyers who are motivated to find a product or service and then make a purchase."
However, marketers are reminded that search budgets should be spent in the right areas.
As noted by the BBC, a website's prominence is often guided by how many other web pages are linked to it: "One of the most important factors in deciding how relevant particular sites are is to count how many other sites link to it."
This has been known for a long time by Link Building specialists, who maximise the number of Inbound Links and thereby increase its importance.
For firms to stay a step ahead of the pack, it is critical that they to continue to spend heavily in search engine marketing - but especially in link building.
SEO News posted on 10 April 2007
