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Campaign attracts internet advertisers wary of Google
A new campaign has been set up to attract those search marketers who are not pleased with Google's acquisition of DoubleClick, MediaPost reports.
Launched by interactive agency 24/7 Real Media, the campaign targets those who don't want their advertising dollars to stream through Google.
The company's vice president of Marketing, Sherri Valenti, said that it was large publishers and search marketers who had been most impacted by the Google tie-up.
She commented: "I mean, if you're a publisher, you're running all your sensitive campaign information through DART and it's now owned by one of your biggest competitors who you're fighting against for ad dollars."
Google's $3.1 billion purchase of leading online ad firm DoubleClick has prompted some to accuse it of monopolisation.
"With this sort of conflict of interest coming to light, it opens the door to people who didn't want to make a switch who might possibly think maybe they should," Valenti continued. The new campaign is being run through banner ads.
Ad firm Direct Link Ads has also noticed more publishers signing up for their revenue share solution offering website owners a massive 60 per cent share of advertising revenue.
To boost search engine rankings, businesses should use responsible link building techniques to boost their high value keywords.
Search Marketing news posted on 20 April 2007
