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ASA Proposes Crackdown on Online Advertising Practices
A proposed broadening of the Advertising Standards Authority’s remit should help clarify online advertising grey areas.
Online Advertising news posted on 01 September 2010
Behavioural Targeting Tightens Up
Surveys have suggested that more information is necessary to chart the effectiveness of behavioural targeting advertising.
Online Advertising news posted on 02 August 2010
Acting on a Hunch Lands Massive Social Success
Flickr co-founder has helped make a success of online recommendation site, Hunch.
Online Advertising news posted on 30 July 2010
Volume Versus Value Discussed as Online Ads Accumulate
Increased online advertising spends have been predicted in the face of growing volume of adverts being served.
Online Advertising news posted on 20 July 2010
Online Advertising Growth Worldwide Defies Economy
New figures from eMarketer forecast continued expansion for online advertising around the world.
Online Advertising news posted on 13 July 2010
ITN Signs Iliffe News and Media as Newspaper Sites Struggle
ITN has signed Iliffe News & Media as part of its Premium News Network.
Online Advertising news posted on 05 July 2010
Consumers to Opt Out of Targeted Advertising
Internet browsers will soon have unprecedented information on how they are targeted by advertising.
Online Advertising news posted on 22 June 2010
AOL, Mediabrands Partner to Reinvent Online Retail Experience
AOL and Mediabrands have joined forces to provide advanced solutions for both retailers and online shoppers.
Online Advertising news posted on 21 June 2010
Online Advertising Growth Surprises Forecasters
Forecasters have revised projected online advertising spends for 2010 after a strong first quarter.
Online Advertising news posted on 18 June 2010
News Sites Claim Most Effective Online Ads
Online survey discovers ads on media sites produce more purchases than those on web portals and social media sites.
Online Advertising news posted on 16 June 2010
Online Advertising Second Biggest US Ad Media by 2014
Online advertising revenues expected to overtake print media in the US in next four years.
Online Advertising news posted on 16 June 2010
Visible and Targeted Online Advertising Fail in Conjunction
A new study has revealed why targeted and obtrusive ads work online and how combining the two simply doesn’t work.
Online Advertising news posted on 15 June 2010
Advertisers Must Use iAd or Risk Ad Blocking on Safari 5
Apple focuses marketers on niche iPhone and iPad audiences.
Online Advertising news posted on 09 June 2010
Sony Promote SingStar Through Online Competition
New digital media emphasis for Sony marketing team.
Online Advertising news posted on 08 June 2010
European Online Advertising Pursues Continual Growth
Online marketing continues to grow annually despite setbacks.
Online Advertising news posted on 04 June 2010
Facebook Display Ads Comparable to Microsoft and Yahoo! Combined
Facebook became the single biggest advertising site online for display advertising this quarter.
Online Advertising news posted on 02 June 2010
Online Privacy a Double-edged Sword
Positives and negatives taken from the issue of online privacy.
Online Advertising news posted on 28 May 2010
OFT Hold Back from Behavioural Advertising Clamp Down
Advertisers will be able to self-regulate advertising online for the time being.
Online Advertising news posted on 26 May 2010
Bravissimo Gain Support from Online Advertising
Lingerie company uses online advertising to promote new range.
Online Advertising news posted on 24 May 2010
Edgy Advertising Pushes Paddy Power Controversy
New “different” ad has angered some viewers for apparent cruelty to cats.
Online Advertising news posted on 20 May 2010
Alcohol Industry Attacked for Advertising Sophistication
Call for FTC to review advertising practices from the alcohol industry.
Online Advertising news posted on 19 May 2010
Sina Advertising Revenues Ahead of Estimates
Chinese online advertising improves over the first quarter of 2010.
Online Advertising news posted on 18 May 2010
US Sees 1 Trillion Display Ads in First Quarter 2010
Growth in display advertising online tops 1 trillion benchmark.
Online Advertising news posted on 14 May 2010
Online Advertising in Australia Reports Q1 Growth
Online ad market grows by 17 per cent in opening quarter.
Online Advertising news posted on 12 May 2010
Conservative Party Pushes for Votes on YouTube
Final advertising effort on YouTube hopes to swing undecided voters.
Online Advertising news posted on 06 May 2010
