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Yahoo! Gets More Bing for its Buck in SERPs

Yahoo Gets More Bing for its Buck in SERPs Bing search results have started to appear on Yahoo!.

Yahoo! News posted on 22 July 2010

Yahoo! Launches Analytics Based News Blog

Yahoo Launches Analytics Based News Blog Yahoo! has launched a news blog with stories based on popular search terms.

Yahoo! News posted on 06 July 2010

Yahoo! and Facebook Share Online Updates

Yahoo and Facebook Share Online Updates Yahoo! make agreement with Facebook to become integrated online portal.

Yahoo! News posted on 08 June 2010

Yahoo! Changes Tack by Sniping Google in Video Ad

Yahoo Changes Tack by Sniping Google in Video Ad Second phase of Yahoo!’s $100 million campaign takes Google head on.

Yahoo! News posted on 07 May 2010

Yahoo! Secure Rights for Online Football Highlights

Yahoo Secure Rights for Online Football Highlights Yahoo! outbid Virgin Media in three year deal with the Premier League.

Yahoo! News posted on 29 April 2010

Yahoo! Profits Raised by Online Advertising Lift

Yahoo Profits Raised by Online Advertising Lift Profits increase almost three-fold as display advertising leads Yahoo! turnaround.

Yahoo! News posted on 21 April 2010

Yahoo! Joins Bing and Google with Twitter Search Deal

Yahoo Joins Bing and Google with Twitter Search Deal Yahoo! has succumbed to the power of real-time search acting as a Twitter client online.

Yahoo! News posted on 25 February 2010

Yahoo! Seize Nectar Offline Shopping Data for Online Advertising

Yahoo Seize Nectar Offline Shopping Data for Online Advertising Behavioural targeting stepped up to include offline shopping habits.

Yahoo! News posted on 15 February 2010

Yahoo! Improve Online Advertising in Q4

Yahoo Improve Online Advertising in Q4 Company turns a corner in positive display advertising boost.

Yahoo! News posted on 27 January 2010

Yahoo! Launch Behavioural Advertising Manager

Yahoo Launch Behavioural Advertising Manager Internet advertising made more transparent with Yahoo! tool.

Yahoo! News posted on 07 December 2009

Yahoo! CTR Sinks Despite Improved Traffic

Yahoo CTR Sinks Despite Improved Traffic More online advertising impressions but fewer people clicking on ads.

Yahoo! News posted on 21 October 2009

Yahoo! New Marketing Campaign All About Y!ou

Yahoo New Marketing Campaign All About You Company launch $100 million cross platform advertising campaign.

Yahoo! News posted on 24 September 2009

Leaner, Trimmer Yahoo! Increase Profits

Leaner Trimmer Yahoo Increase Profits Online advertising revenue decrease but profits up by 8 per cent.

Yahoo! News posted on 22 July 2009

Yahoo! Launch Self-Serve Internet Advertising

Yahoo Launch Self-Serve Internet Advertising My Display Ads to challenge Google, MySpace and Facebook.

Yahoo! News posted on 23 June 2009

GeoCities Wiped Off Yahoo! Map

GeoCities Wiped Off Yahoo Map Yahoo ends free web-hosting service.

Yahoo! News posted on 24 April 2009

Yahoo remove minimum bids for online advertising keywords

Yahoo remove minimum bids for online advertising keywords No bidding caps for keywords on Yahoo! search.

Yahoo! News posted on 11 March 2009

Yahoo names new CEO

Yahoo names new CEO Yahoo! has named Carol Bartz as its new chief executive.

Yahoo! News posted on 14 January 2009

Yahoo announces BOSS serving 10 million daily

Yahoo announces BOSS serving 10 million daily It has been announced that Yahoo!’s BOSS search facility has experienced rapid growth.

Yahoo! News posted on 09 December 2008

Senior executive to leave Yahoo

Senior executive to leave Yahoo Another executive leaves search engine Yahoo!

Yahoo! News posted on 01 December 2008

News Summary 21/11/08

Jerry Yang, chief executive officer of Yahoo!, has revealed that he is to leave his post, while marketers are warned of the legal implications of going undercover online.

Yahoo! News posted on 21 November 2008

Yahoo's CEO steps down

Yahoos CEO steps down It has been reported that Yahoo!’s chief executive officer (CEO) has relinquished his post.

Yahoo! News posted on 19 November 2008

Yahoo unveils new online advertising platform

Yahoo unveils new online advertising platform A new internet advertising platform integrating a range of functions has been launched by Yahoo!.

Yahoo! News posted on 25 September 2008

Yahoo launches Digital Advisory Council

Yahoo launches Digital Advisory Council A new council designed to explore online advertising and digital media has been announced by Yahoo!.

Yahoo! News posted on 23 September 2008

Yahoo to revamp homepage

Yahoo to revamp homepage Yahoo! has revealed that it is changing the look of its homepage to offer a more personal experience to users.

Yahoo! News posted on 15 September 2008

Yahoo defends Google search ad deal

Yahoo defends Google search ad deal Yahoo! has moved to highlight the benefits of its internet advertising agreement with Google.

Yahoo! News posted on 12 September 2008

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