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Conde Nast begins bridal internet marketing campaign
Major publisher Conde Nast has begun its first marketing campaign on social networking site MySpace, offering widgets for brides-to-be.Ad Week reports that, in order to promote its Brides.com website, Conde Nast has launched a MySpace page that features content from the bridal site and a number of other features.
One widget is a bridal quiz, designed to allow women to determine what kind of bride they are, while another is a wedding countdown ticker. The publisher is spending $100,000 on the online campaign and expects to rack up millions of page impressions as a result.
Pam Quandt, the executive marketing director for Brides.com, said that MySpace is very popular with brides-to-be.
"Brides like to meet like-minded people," she told Ad Week. "It's so important to talk to other people when you're getting married."
MySpace now has more than 50 million members and is able to attract a significant amount of advertising revenue as a result. It is owned by Fox.
Search Marketing news posted on 09 January 2007
