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Google and Salesforce.com team up for business online advertising
Search engine Google has teamed up with online software Salesforce.com as it looks to thwart Microsoft and Yahoo in expanding their online advertising networks.
The tie-up will combine Google's AdWords program - which allows marketers to place ads alongside search results - with Salesforce's customer relationship management applications. It will be targeted at small businesses.
"Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success," said Google's Eric Schmidt in a statement seen by the Financial Times.
Salesforce.com's founder, Marc Benioff, believes that the alliance will persuade more companies to choose AdWords as they will not have to deal with complicated software programs that have to be installed, but can subscribe to a more flexible online service.
"We have a shared vision that the internet is the new computing platform," he told Associated Press.
Google is by far the leader in search online advertising, but it believes there are still millions of advertisers out there who have never tried its AdWords network.
Companies wishing to boost their online presence can use link marketing.
Google News posted on 05 June 2007
