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Google works to improve quality of top placement ads in AdWords
Google has been working on changes to its AdWords online advertising system that it says will deliver better quality ad results for users.AdWords works by placing advertisement above its own search results, with top placement ads (those appearing above Google search results rather than to the right) often performing best.
Now Google is implementing a change to the way that top placement ads are chosen. The new formula will still focus heavily on the Quality Score (as it did before), but now it will consider an ad's maximum cost-per-click (CPC) rather than an actual CPC.
The company explains: "Actual CPC is determined, in part, by the bidding behaviour of the advertisers below you. This means that your ad's chance of being promoted to a top spot could be constrained by a factor you cannot influence.
"By considering your ad's maximum CPC, a value you set, you will have more control over achieving top ad placement."
Google also notes that this will increase the quality of the top ads for users, because more high quality ads will become eligible for top placement.
Meanwhile the search engine has announced that it will distribute several videos from the maker of Family Guy over the AdSense network. The programmes by Seth MacFarlane will pop up in a video box that users can click on to start playing, and will include internet advertisements.
Google News posted on 17 August 2007
