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ITV carries out advert opinion poll
Broadcaster ITV has conducted a study among viewers to determine which kind of online advertising they are most and least receptive to.It discovered that, when trying out new kinds of advertisements for ITV Local online, overlay advertisements were more popular than traditional pre roll advertising.
A total of nine per cent of the 1,200 individuals polled said that overlay adverts detracted from their viewing experience, compared to 14 per cent who said that same for pre roll adverts.
Lindsay Charlton, ITV Local's director of content, said that the organisation is "keen to explore and understand new ways of offering value to advertisers".
She continued: "This trial puts ITV at the forefront of testing new and innovative ways of connecting brands with our audience."
Internet advertisers may also be interested to learn that a poll undertaken by Forrester Research recently discovered that internet users are spending more time watching online videos.
Mobile and Video Advertsing news posted on 03 December 2008
