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Last.fm sells to CBS for £140m in largest UK web 2.0 deal to date
US media giant CBS Corp announced that they will be buying the London-based internet site Last.fm for GBP 140 million. The CBS - Last.fm deal amounts to the largest web 2.0 purchase to date in the UK.The three founders of Last.fm (Felix Miller, Martin Stiksel and Richard Jones) will keep running the company.
About Last.fm
According to Nielsen Media Research even though CBS is one of the top television networks, prime-time ratings have dropped among viewers in the 18 to 49 age group; the most popular group with advertisers.
CBS has invested in 13 internet companies and acquired three others since 11/2006. Last week it acquired the financial news site Wallstrip LLC.
''Many small companies are being sold, so if they don't buy it now, someone else will,'' said Laura Martin, a Soleil Securities Corp analyst.
Online Advertising news posted on 31 May 2007



