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Major advertisers sign up to 'YouTube killer'
General Motors and Royal Caribbean are among the big-name advertisers that have signed up to the yet-to-be-named online video project that promises to do battle with YouTube.According to Advertising Age, General Motors received a call from the project's backer NBC on Wednesday and a deal was closed in just a few hours.
Although online video advertising is still small compared to the TV ad market, it is a fast growing industry and blue chip firms are keen to get a piece of the action.
Intel was another signatory. The company's David Cohen commented: "The idea is to align yourself with high-quality content with the thought that it will have a good rub-off on your brand.
"Purchase intent and brand favourability come from association of the content with which you align yourself."
Yahoo and Microsoft are other likely backers of the project, with is being billed as a "YouTube killer". Search giant and arch-rival Google bought YouTube last year.
Viacom recently launched a $1 billion lawsuit against YouTube for illegally broadcasting around 160,000 copyrighted clips.
Online Advertising news posted on 26 March 2007
