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Microsoft: Internet advertising to become all-important
Microsoft believes that online Marketing will be the most important method of advertising in the future.Speaking to the Associated Press, chief executive Steve Ballmer said: "Over time, all ad money will go through a digital ad platform. All media goes digital; all advertising goes digital."
He also said that online ads were likely to generate a quarter of the company's revenues within a few years, noting that Internet Marketing would thrive because "people much prefer an ad-funded experience to one that they pay for".
He added: "Even the basic software that we've delivered for so many years - if it can be ad-funded in the way it gets delivered to consumers, it probably will be ad-funded."
His comments are good news for advertisers wishing to market their own products via the online channel.
A recent report from ZenithOptimedia predicted that online advertising would grow by no less than 85 per cent between 2006 and 2009.
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Microsoft News posted on 04 October 2007
