News Home > Microsoft News
Microsoft: We don't need to buy Yahoo to catch Google
Microsoft claims it does not need to buy rival IT firm Yahoo in order to get ahead in internet advertising, the New York Times reports.
The firm's chief advertising strategist, Yusuf Mehdi, told the Goldman Sachs Internet Conference in Las Vegas that the company was already bigger than Yahoo in terms of services such as email and that it already had the pieces in place to compete with Google.
Rumours emerged earlier this month that Microsoft was looking to buy Yahoo in order to close down Google, the clear leader in terms of search Marketing.
Analysts on Wall Street put the potential value of Yahoo at a staggering $50 billion, but the takeover deal proved to be hot air.
Microsoft also announced that it was to buy aQuantive in order to gain a stronger foothold in the internet advertising sector.
The deal, worth $6 billion, dwarfs even the $3.1 billion paid by Google for leading marketing firm DoubleClick.
Meanwhile, reports emerged over the weekend that Yahoo is looking to buy the social networking site Bebo for up to $1 billion.
Web owners can improve their online presence with link building.
Microsoft News posted on 24 May 2007
