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Microsoft scoops Wall Street Journal internet advertising deal
Microsoft has fired the latest salvo in the online advertising war by scooping a lucrative paid search and contextual ad deal with the Wall Street Journal (WSJ).The agreement will see Microsoft, rather than rivals Google and Yahoo, providing this Internet Advertising on sites run by the WSJ, including Barrons.com, MarketWatch.com, AllThingsD.com, and others.
In a statement, Microsoft's senior vice-president Brian McAndrews said: "This deal is a significant win for Microsoft for two key reasons.
"First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners.
"Second, this deal is a strong indicator that we're gaining significant traction with our advertising platform."
Last year the software giant bought internet advertising firm aQuantive for $6 billion, and more recently it signed a deal for online advertising with Viacom. It will place digital ads on websites such as MTV.
Microsoft News posted on 30 January 2008
