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Mobile and internet usage examined by comScore
A new survey conducted by comScore reveals some information that may be useful for the online marketing community.
Concentrating on both mobile and PC usage, it discovered that as of July 2008, there were 12.9 million mobile internet users over the age of 13 in the UK.
This is the equivalent of 25 per cent of the country's population.
The poll also revealed that there are 35.2 million PC internet users aged 15 and over, representing 70 per cent of the population.
Herve Le Jouan, managing director of comScore in Europe, explained that we are currently "at a pivotal stage in the development of the entire online industry".
"If any UK marketers were still awaiting a sign that the mobile internet platform has come of age, then the launch of the iPhone 3G certainly provided it," he added.
Last week, the Nielsen Group published research that discovered that mobile internet is experiencing eight times the growth that PC-based internet usage currently is.
Mobile and Video Advertising news posted on 04 December 2008
