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Motorola expands beyond banner ads
Mobile phone company Motorola has expanded its online media spending by adding placements to websites including Maxim.com and VH1.com.Targeting a mainly young male demographic, the firm's latest internet push is a move beyond traditional banner-style advertising, ClickZ reports.
A section within Maxim.com, called Motorola Pad, allows visitors to click around a cutting-edge bachelor's living room and learn about the company's wireless products. These include a Q phone, a Bluetooth headset and other electronic devices that can interact with Motorola offerings.
Internet users are directed to the site by way of banner ads on various Dennis Digital sites (Dennis is the owner of Maxim).
"What we're trying to do is create a conversation between Motorola and the high-end early adopter audience," said Motorola's Sean Corcoran.
Motorola is the number two handset vendor, behind Nokia, and benefits from a strong brand. The company's move indicates an increasing willingness for advertisers to tap into the potential provided by the online media.
Search Marketing news posted on 29 November 2006
