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MySpace to launch new ad system for UK
A new online advertising system is being launched by MySpace which will see members being targeted with adverts which are likely to interest them.Profile pages will be scanned for particular interests, hobbies and members will then receive adverts for products that they are most likely to buy.
Travis Katz, the senior vice-president and general manager for international affairs at the social networking site, said that the system had already proved successful in the US and will now be rolled out in the UK.
"We only look at the public data that people post," said Katz, speaking at the MediaGuardian.co.uk Changing Media Summit today. "We then bucket people into 'enthusiast' target groups."
It means that online marketing companies can produce much more focused campaigns and could also benefit members who currently receive ads that do not interest them.
"We have not seen that advertising is unwelcome from users," Mr Katz said. "On the contrary, users like it as long as it is relevant and presented in an engaging way."
Search Marketing news posted on 13 March 2008
