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New York Times reaps internet advertising rewards.
Respected publication, The New York Times, has enjoyed a successful transition from a subscription to an ad revenue model, allowing it to reap the benefits of online advertising.
WebProNews cites Nielsen figures that reveal visitors to the NY Times website grew from 14.6 million in September (when it began the ad model) to 17.5 million in October.
The paper decided that it would be able to make enough from internet advertising to offset the loss of $10 million per annum that it used to derive from subscribers.
An increasing number of newspapers are realising that internet advertising is the surest way to derive revenues from the web, as more and more people turn derive their news online.
Meanwhile, newspapers are spending more and more on advertising for their websites.
Figures from the Newspaper Association of America show that online advertising spend on these sites grew by almost 20 per cent during the second quarter of 2007.
Search marketing is an ideal way for smaller websites to boost their traffic and revenues, too.
News and Public Relations news posted on 22 November 2007
