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New online advertising based video service to rival YouTube
NBC Universal and News Corporation-owned Fox are joining forces to offer an internet video service to rival Google's sharing site YouTube.The new service, which is yet to be named, will make clips and full-length episodes of a number of popular television shows available to viewers free of charge.
See Breaking News of Googles expansion into TV Advertising
Supported by online advertising, the service will eventually permit user downloads of a range of shows, allowing viewers to watch as and when they choose.
The companies have secured the likes of Yahoo and Microsoft as online partners in the bid to regain control of copyrighted material on the web.
News of the service follows the launch of a $1 billion lawsuit by MTV-owner Viacom against YouTube for the 'illegal' broadcast of some 160,000 copyrighted clips.
President and COO of News Corporation Peter Chernin said he expected to "have access to just about the entire US internet audience" by the time the service launches, believed to be sometime this summer.
"And for the first time, consumers will get what they want - professionally produced video delivered on the sites where they live," he added.
Online Advertising news posted on 23 March 2007
