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Google and Yahoo Internet marketing deal discussed
The proposed Google/Yahoo! deal could compromise search engine advertising, according to new reports.
Yahoo! will be compensated for posting Google ads on its site, under the deal's terms.
Several advertisers have opposed the plan as it could reduce competition, leaving buyers with fewer search advertising choices at higher prices.
The deal has been criticised by Brad Smith, Microsoft's senior vice-president and general counsel, who said it could give Google "unprecedented" control of user's entry to the internet.
Such a partnership could give Google a 90 per cent share of the search market, according to Mr Smith.
However, 11 Californian legislators have controversially backed the advertising plan.
The political leaders said that internet market growth could be stifled by any potential block on the move.
In related news, T-Mobile recently released the first phone to be powered by Google Android technology.
Search Marketing news posted on 02 October 2008
