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Internet marketing to take priority in firm's budgets
Firms are looking to allocate more money to internet marketing over the next year, new research has found.
A survey conducted by Rackspace found that 61 per cent of 130 chief marketing officers from a variety of sectors said the majority of their budget would this year go on online marketing.
Ben Rhodes, VP of marketing at MasterCard UK, said that monitoring the success of online marketing schemes for some industries requires careful consideration.
He explained that MasterCard find that "online is the most efficient channel" but added that "it doesn't sit naturally next to traditional media".
Mr Rhodes continued: "You can't buy a certain audience and reach as you can with TV and impressions aren't a traditional way of measuring, so it's hard to measure it against TV or print."
In similar news, a spokesperson for retailing authority Verdict advised that retailers need to carefully consider their online marketing strategies in order to stand out to consumers.
Corporate Internet news posted on 06 October 2008
