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Lynx Twist Tactics to Sexy Interactive Video Advertising Online

Unilever’s male grooming brand Lynx has taken a raunchy dive into online video advertising to promote its new product Lynx Twist.

Lynx is famous for producing sexy TV adverts which appeal to the mass male market but in a diversion from the norm, the brand has developed a new interactive online advertising campaign to run in conjunction with its new TV commercials to grab online viewers.

Using a tried and tested method, Lynx have employed the skills of Page 3 model and aspiring actress Keeley Hazell in their series of online videos.

The adverts form a narrative which sees Inbetweeners star Blake Harrison having to make various decisions in order to attract the incredibly beautiful Keeley.

“Keeping Keeley is an interactive digital film in which you the viewer control my twists and turns as I attempt to keep the lovely Keeley interested in me,” explained Harrison in a behind the scenes interview.

Each mini episode which involve underwear shoots (obviously), Jacuzzis and bubble bath scenes allows the viewer to Twist the action to decide the fate of the two characters as the narrative develops.

Fans of the BBC’s comedy The Mighty Boosh will recognise Mike Fielding who pops up as the story unfolds, but the focus predictably is very much on Keeley and her cohort of Lynx Minxes. “Let’s just say there are some pretty raunchy scenes which will hopefully keep guys happy,” Keeley revealed to The Daily Star.

The appeal of the online marketing ploy is obvious, but Keeping Keeley represents a dynamic shift in advertising innovation as simple TV campaigns need online support to spread the message of new brands.

Mobile and Video Advertising news posted by Scott Tickner on 09 February 2010