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More Hours Spent on MSN than Google and Facebook Combined
Microsoft have won an important victory online by being crowned the most globally engaging property online by digital media analysts comScore.
These days a lot of column inches are devoted to Google’s dominance of the internet; be it in search, online advertising or internet innovation, Google appears to be first, biggest or best.
Kudos should go to stalwart Microsoft then for achieving online endurance against the Google tide, as Microsoft websites accounted for almost 15 per cent of time spent online for September, beating Google’s 9.3 per cent. In total Microsoft took nearly 4 billion hours or people’s time online, with MSN messenger being the runaway success for the company.
2.74 billion hours were spent on messenger in September worldwide, more hours than were spent on all Google’s sites including the voracious YouTube. Wunderkind Facebook may have 300 million users taking one in seven page views in the UK, but twice as many hours were spent on messenger than Facebook over the month, as Facebook managed 1.38 billion hours of time online.
Facebook did snatch the prize for fasted growing engaging property online, with the number of hours spent on the site up by 193 per cent from September 2008. Microsoft is still very much in the driving seat however, growing 43 per cent itself and having more hours online dedicated to its sites than Google and Facebook combined.
Yahoo! sites suffered during September as the only one of the big three to decline in the number of viewing hours it received online. Yahoo! slipped by 14 per cent since last year taking 1.7 billion hours online.
Microsoft News posted by Scott Tickner on 09 November 2009
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Misleading headline
The figures are highly skewed because of Messenger, which is a highly successful communicatiion tool.
MSN, which is the portal, has poor engagement overall.
Try checking these figures with something like an eBay.
Comment posted by Anonymous on 09/11/2009 12:17:03
