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Paid search growth slowing
New research has revealed that growth in spending on paid search is starting to slow around the world.
Published by analytics firm Covario, the Global Search Spend Analysis report for the second quarter of 2008 showed that expenditure growth during the period dropped to 43 per cent compared with 52 per cent in the first quarter.
Covario suggested that the fall can be attributed to increasingly squeezed ad budgets as a result of the slowing economy, as well as the fact that a growing number of marketers are now better able to optimise their campaigns to achieve higher returns for a lower investment.
One of the most notable trends uncovered in the report was Yahoo! taking paid search market share from Google, the company said.
"It is very exciting for us to be able to observe first-hand such trends as the bucking of the biggest losing streak in the paid search market - the loss of market share by Yahoo! to Google," commented Craig Macdonald, vice-president of marketing and product management at Covario.
Recent comScore figures showed that Google accounted for 75.3 per cent of all UK online searches in June, compared with Yahoo!'s 4.3 per cent.
Research and Statistics news posted on 12 August 2008
