News Home > Research and Statistics
Social Media Users demand Relevant Content from Online Advertising
The online population voiced their opinions today to the Internet Advertising Bureau (IAB) as a new survey showed that users were happy to receive Online Advertising so long as ads delivered Relevant Content.
The study comprised of almost 2000 online users, 37 per cent of whom said that they liked the internet advertising they received, provided it related to products that they were interested in. 28 per cent of respondents admitted that the lure of free content was enough to hook them into Internet Marketing campaigns.
The caveat from internet users was that advertisers needed to provide relevant content; one in three members of social networks such as Facebook and MySpace were irritated by constant spamming requests to join groups they had no interest in.
Amy Kean, head of the IAB social media council, warned advertisers to take care when using Digital Media like networking sites: “Despite its popularity, this study shows that respect for the user is just as important as social media – consumers will not respond to SPAM or irrelevant advertising.”
Social network users understand the need for online advertising as a source of revenue. An overwhelming 97 per cent voted in favour of advertising on social media sites instead of being charged a membership fee. The popularity of various forms of advertising had a varied spread, with 12 per cent voting for banner ads whilst 11 per cent preferred free music downloads.
The overriding message though was that blanket advertising was not the way forward. Concentrated targeted ads which delivered appropriate material was the best way for companies to convert the Facebook and MySpace masses.
Research and Statistics news posted by Benny Henson on 22 April 2009
