News Home > Online Advertising
News Summary 150110
This week’s digital news surrounded the growing popularity of social media.Toy manufacturers LEGO took a big step forward to push its brand name online by creating a social media portal called LEGO Cl!ck. Meanwhile Google revealed information on how it ranks tweets in its search results.
This week, LEGO launched its community site LEGO Cl!ck, a meeting place for creative types to share ideas online. As the website explained: “Welcome inventors, explorers, tinkerers, artists and idea people of all ages! This is a little place on the Internet devoted to the moment when your brain suddenly finds the answer you’ve been seeking. The moment all the pieces come together.”
Tweets which feature the #legoclick hashtag will be hosted on the site, which also includes a free iPhone app and links in with Facebook. LEGO can build a community of inventors and creative thinkers whilst at the same time spreading the LEGO brand online.
Also this week, Google Fellow Amit Singhal told Technology Review how Google’s algorithm assigns value when it comes to ranking tweets in search results. The ranking of a particular tweet depends on the reputation of the user.
Users who are very influential with lots of followers will rank better than users with very few followers.
Mr Singhal used an analogy of page ranking and internal links: “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”
Online Advertising news posted by Scott Tickner on 15 January 2010
Stock Tickers: GOOG
