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News Summary 170609
This week has seen most of the big players in digital media in action with news from Google, Microsoft and Twitter. Google is rumoured to be close to launching a specialist micro-blogging search service which will index the world’s twitterings. In other news, Microsoft announced that it was suing three click fraud cybercriminals for tampering with traffic to World of Warcraft websites.At the end of last week, an unofficial Google oriented blog claimed that Google was set to launch a micro-blogging search tool. In much the same vein as Google Blog Search, the new search platform would index searches by relevance, organising the expansive realm of tweets from Twitter.
Although not exclusively created for Twitter, it is difficult to see Google implementing such a service in order to resurrect Jaiku, a Twitter-esque project never really got out of the development box. Twitter is the micro-blogging service, so much so that the two terms are virtually synonymous. Other players in the field include Plurk and Friendfeed, and whilst Google’s new engine is reportedly set to encompass all blog posts, searches will be dominated by tweets.
Google has not confirmed or denied the reports, but did respond to an article in The Register with a statement: “While we don’t have anything to announce today, real-time information is important, and we’re looking at different ways to use this information to make Google more useful to our users.”
Meanwhile, Microsoft has sued three Canadian fraudsters for illegally creating bias on rival Pay-per-click (PPC) campaigns. The trio used computer bots to click on adverts for World of Warcraft gold selling sites, which exhausted advertising budgets from rival websites on Microsoft’s Bing. In a bid to stamp out the illegal activity, Microsoft are putting in a $750,000 law suit.
Online Advertising news posted by David Finklehorn on 17 June 2009
