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News Summary 200110
In digital news this week, online advertising proved to be the rock of the advertising industry for the fourth quarter of last year whilst analysts raised questions about how digital media would be used to promote election campaigns this year in the UK.In the Q4 report from the Institute of Practitioners in Advertising (IPA) online advertising spend was found to have grown by 11.5 per cent, a remarkable growth given that overall marketing dropped by seven per cent for the quarter.
Confidence is returning to the market as 35 per cent of people polled by the IPA were upbeat about 2010 for the advertising industry. Meanwhile, as Labour and Tory parties in the UK prepare for the upcoming general election, online advertising has a crucial role to play in winning votes.
Both sides have seen the power of online advertising catapult Barack Obama to power in his 2008 presidential campaign. Now David Cameron and Gordon Brown will utilise YouTube, Twitter and social media tools to speak to the public in their online campaigns.
In other news, Germany and France both criticised Microsoft’s browser, Internet Explorer (IE) believing the browser was not safe for public use. Government representatives from both countries urged users to adopt a new browser after it was revealed that hackers managed to break into Google Mail accounts in China through an IE loophole.
Finally, car maker GMC said that it could drop TV advertising altogether in favour of online ads and viral marketing to promote its new concept hatchback – the GMC Granite.
Online Advertising news posted by Frank Hudson on 20 January 2010
