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News Summary 230109
In digital media news this week, web analysts Alterian released their sixth Alterian Annual Survey whilst comScore announced a huge increase in job searches over the past 12 months.Alterian said that advertising and Online Marketing budgets were likely to increase in 2009 as companies moved away from traditional Marketing schemes and focus their attentions online. The report found that 62 per cent of the 1500 companies asked would be increasing their Internet Advertising spending.
Offline spending would also increase, but to a lesser degree, with 38 per cent of companies enlarging their offline budget capacity. David Eldridge, Alterian’s CEO encouraged the new trend: “Online marketing offers organizations almost limitless ways of engaging with their customers and prospects.”
Meanwhile, comScore reported that the credit crisis in the US was affecting the amount of time people spent using bank websites. Out of the top five US banks, four of them reported a decrease in the average time users spent doing online banking.
The reduced time consumers spent on banking sites has a detrimental effect on marketers who are trying to reach new and existing customers.
A senior director and comScore, Marc Trudeau said that: “Increased joblessness, the credit crisis and the overall poor health of the U.S. economy have taken their toll on consumers and their bank accounts.”
The recession has seen a rise in unemployment in the US which in turn has seen job searches rocket in popularity. Job sites were the fastest growing search category of 2008 with a 51 per cent increase in views.
CareerBuilder.com, Yahoo! HotJobs and Indeed.com led the way as the most searched for sites. SimplyHired received over 3 million visitors with a huge increase of traffic of 161 per cent.
Search Marketing news posted by James on 23 January 2009
