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News Summary 270110
In digital news this week Nielsen Online confirmed the growing popularity of social networking sites revealing that users are spending more time on Facebook and Twitter than ever before.The incredibly engaging social networks are hooking users in for more and more hours each month. In December 2009, Nielsen revealed that the average user spent more than five and half hours on social sites each month, an 82 per cent increase since December 2008.
The increase has shown an incredible rate of growth, more than doubling in the last two years. In 2007, the average user spent just over two hours online poking friends and tweeting. Now Facebook and Twitter account for much more time online, and are predicted to grow even further in 2010.
Twitter in particular continued its ascendency as the fastest growing social media website online. In the US, Twitter users grew 579 per cent over the last 12 months with more time being spent on the blogging site than last year on average.
Also this week, Fiat completed their viral marketing campaign to launch the new Fiat 500 Pink on Monday. David Sheath was appointed to “Pink My Ride” transforming one of Fiat’s white hatchbacks into a beautiful Pink model using nothing but nail varnish.
Four days, one car and 130 bottles of pink nail varnish later David emerged with his very own lurid pink Fiat 500. The action was recorded on live TV through pinkmyride.tv and through multiple updates on Twitter. The campaign could qualify for a Guinness World Record as the longest online advert ever made.
Online Advertising news posted by Lily Townsend on 27 January 2010
