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News Summary 290110
This week Apple released their highly anticipated tablet, the iPad, which prompted huge discussion on how the new device would impact on the technology world, including online advertising.Advertising discussion in the world of journalism also continued as America’s third largest newspaper company decided to stick with its free content model, supported by online advertising to generate revenue. Meanwhile, Google expanded the functions of their Social Search tool online.
It’s been difficult to avoid rants, rumours and revelations about the new Apple iPad, but as Steve Jobs unveiled Apple’s new baby, one feature that will have far reaching consequences is Apple’s refusal to support Flash content.
Whilst initially the lack of Flash will create an advantage for mobile advertisers, whose adds do not use Flash for smartphones, users were turned off by the idea that the tablet would not be able to access the content of many websites which depend on Flash.
Publishers McClatchy announced that they would not go down the route of putting news content behind a paywall after seeing advertising revenue increase by 15 per cent in the fourth quarter of last year.
Chief executive Gary Pruitt told the Wall Street Journal: “We tend to believe that the overwhelming model for the online news publishing industry will be a free, ad-supported model.” The company said it would avoid the route taken by Rupert Murdoch’s News Corp and The New York Times by keeping content free.
Finally, this week Google improved their Social Search tool to include images. Social Search was designed to give relevant information from friends on Facebook and Twitter to appear in Google’s search results.
Online Advertising news posted by Frank Hudson on 29 January 2010
