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News summary 13/06/08
Microsoft and Yahoo! both confirmed this week that takeover talks had reached a dead end.Yahoo! shares fell by ten per cent following the release of the news, which came as Yahoo! announced a deal to place Google ads alongside its search results.
Reuters noted that Google views the deal as a revenue opportunity worth $800 million (£410 million) each year.
Yahoo! also this week told the BBC that social media was to form a central part of its future, which Brad Garlinghouse, head of communities and communications with the company, claimed looked very healthy.
Elsewhere, Hitwise reported that the Euro 2008 tournament is exerting an effect on search activity, with queries relating to the competition overtaking traditional football-based favourites such as 'liverpool fc'.
Meanwhile, Puma is involved in a new Marketing endeavour with online football game Football Superstars, which is to incorporate promotion of the brand into game-play.
Online Advertising news posted on 13 June 2008
