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News summary 25/06/08
Google emerged this week as the most well-liked brand in America.Harris Interactive's new Reputation Quotient report revealed that Microsoft, who previously occupied the top place, has fallen to tenth while Google settled into the number one position, reported Reuters.
Meanwhile, Matt Cutts, an engineer with Google, told USA Today that overusing keywords can be bad for search engine optimisation.
In related Internet Advertising news, SocialMedia Networks launched a new platform that gives marketers details of users that are the most capable of influencing their friends' purchasing habits, according to CNET News.
Tim Gibbon, editor of the Social Media Portal, pointed out this week that the "hard sell" approach does not tend to work on social networking websites.
Elsewhere, brands have been spending more on paid search since Google changed its rules to enable non-trademark-owners to bid on trademarked terms last month, Hitwise revealed.
At a conference in Chicago recently, Yahoo! introduced two new internet advertising products aimed at the recruitment industry.
Online Advertising news posted on 25 June 2008
