News Home > Online Advertising
News summary 30/04/08
The deadline by which Yahoo! had to accept Microsoft's acquisition offer of 31 cents (15p)-per-share passed without comment from either party on Sunday 27 April, leaving commentators speculating as to how the saga would progress.Scott Kessler, an analyst with Standard and Poor in New York, told the Guardian that the software giant could approach Yahoo! with a slate of potential directors within the week.
However, it was suggested that a "poison pill" mechanism set up by the search pioneer in 2001 would see Yahoo! stock sold at a bargain price if any company gained a stake over 15 per cent in the company.
Meanwhile, Internet Advertising leader Google revealed plans for new software that could improve the precision of image ranking on search engines.
Staff researchers Shumeet Baluja and Yushi Jing told an audience at the International World Wide Web Conference in Beijing on Thursday that the development could be as significant for online image searches as its PageRank software was to web pages.
Elsewhere, head of Google's Webspam team Matt Cutts affirmed at the Web 2.0 Expo in San Francisco last week that Google "does not hate" search engine optimisation, according to CNET News.
Online Advertising news posted on 30 April 2008
