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Online Christmas shopping underway in the UK
New figures indicate that online Christmas shopping is well underway in the UK.Metrix firm comScore showed that web shopping traffic was up by 23 per cent for the third week of November compared to activity during October.
Similarly, Christmas web shopping in France was 18 per cent more active in the third week of November.
"Online shopping is one of the most popular of internet activities," said comScore's Bob Ivins.
"Over the next few weeks, we would not expect to see a huge increase in the number of online shoppers - they are already there - accounting for 70 per cent of the total European online population.
"But what we will see is a significant increase in the frequency of shopping online, and an increase in the conversion of browsers to buyers, which ultimately means more online sales this Christmas."
online advertising is a great way for businesses to boost traffic to their websites.
Corporate Internet news posted on 23 November 2007
