News Home > Online Advertising
Online advertising for dating services increases
Companies offering dating services are investing increasing amounts in advertising, according to a new study, with online advertising seeing particular growth.Research carried out by Nielsen Monitor-Plus found that such firms in the US, in particular online dating sites, spent $127.3 million advertising online in 2006.
This is up from $88.9 million spent the previous year and the second highest area of investment for dating services.
Of the 12 dating services firms advertising online, seven companies were "almost exclusively using the internet for advertising", the report found.
The top ten dating services firms accounted for 96 per cent of the total advertising spend for the industry, some $290 million of $302 million.
"The dating services industry has shown tremendous growth in terms of ad spending across all media," said Brian Lane of Nielsen Monitor-Plus.
A recent study from Outsell revealed that online advertising now accounts for around 20 per cent of total online ad spend in the UK, and is expected to grow 5.8 per cent this year.
Online Advertising news posted on 28 February 2007
