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Online advertising grows in China
As China's online population grows, so does the reach of online advertising in that country.
Speaking to Business Week, OgilvyOne's China president, Chris Reitermann, noted that many brands were upping their internet advertising spend and engaging in more widespread Marketing on the net.
"The internet is ... becoming more important for lots of brands," he said. "Some clients of ours have spent about 30 per cent of their media budget online. Those clients, maybe five years ago, spent three to four per cent. You definitely see a huge trend towards the internet."
Success of the medium in China is evidenced by the fact that the Motorola music download site, motomusic.com.cn, is now the most popular website in the country - with handset sales doubling as a result.
And he hinted that the country's internet advertising would only grow in the future, with China "putting the infrastructure in place for online advertising".
Meanwhile, a study by consultancy Point Topic found that nearly 300 million people around the world access the internet using fast broadband connections, meaning they are more likely to stay online for longer as an audience for internet advertisers.
Businesses can use link building to boost their web presence.
Search Marketing news posted on 15 June 2007
