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Online trading is cheap and popular option
New research from e-commerce software firm Actinic shows that online trading has become more profitable for users, but that many retailers are still failing to take advantage.Although the number of retail companies using e-commerce has risen dramatically in recent months (from eight per cent in 2005 to 11 per cent in 2006), there is still a huge amount of room for growth, which is good news for online marketers.
Further, the average company finds that it is 40 per cent less expensive than they anticipated to implement e-commerce and that 90 per cent of websites are profitable.
"Online stores are rarely unprofitable, because there is huge growth in the sector and overheads are far lower than their offline counterparts," said Actinic chief executive Chris Barling.
"More consumers are letting their fingers do the shopping, but still too few smaller businesses are grasping the opportunity. Given the ease with which you can set up a web store nowadays, there is no reason not to take the plunge – especially if you already offer home delivery."
More than 25 million people in the UK now shop online, it is estimated.
Corporate Internet news posted on 16 January 2007
