Responsible link building delivers results
With the average price of advertiser keywords rising in the 3rd Quater of 2006 by 16.5% to £0.75 and online marketers looking to increase their online advertising budgets in 2007, many marketers are looking beyond simply investing in pay per click advertising.
In 2007 many online marketers will turn to direct link advertising and search engine optimisation to complement their pay per click advertising spends.
When buying direct-link-ads responsibly they can deliver very effective results and high return on investment.
Check List: How your Specialist link building agency should build one way links:
Place links on websites as if they were only text-ads generating click through traffic.
Only link from contextually relevant websites with keywords that appear on your site.
Links should be one way inbound links (not link exchange).
One way links should increase gradually with no growth spikes.
Always link from a variety sites with a variety of LinkRanks.
Always match the target keyword with your most relevant page by Deep Linking.
Make sure that there are relevant keywords near your inbound link.
Test the effectiveness of publisher sites by tracking all keywords placed in the link text.
Trialling a link building consultant or agency for a few months would always be wise.
Cease campaigns if MSN, Google or Yahoo ranking does not improve within the first 8 weeks.
Do not make common link building mistakes: 
Causing link growth spikes may do more harm than good.
Duplicate keywords in link-ads across an entire publisher site would not add much value.
Placing random links on irrelevant site will waste time and money.
Be very wary of placing site wide links on websites.
Do not use link building spamming techniques:
Never Buy Links from link farms.
Placing hidden links on websites is very bad practice.
Link churning (randomly changing link positions or link text) will cause serious issues.
Using keywords that are irrelevant to the website where they are placed will not be effective in the long run.
For more information on some common link building myths visit this page
on advanced link building.
SEO News posted on 29 December 2006
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