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Study: Email marketing works
A new study has shown that consumers are responsive to email Marketing.
Marketing services firm Epsilon questioned more than 400 email users who access their accounts from home, and found a "high responsiveness to email communications", highlighting the fact that more and more people are prepared to buy goods and services online.
This in turn spells good news for internet advertisers wishing to target a large audience.
According to the Epsilon figures, 84 per cent of respondents have clicked through from relevant email offers, and 73 per cent have made an online purchase as the result of receiving an email offer.
As well as this, 86 per cent said they had made an in-store purchase after receiving an email offer, and 78 per cent even added trusted email marketers to their address books.
"Consumers are attesting to the power of email marketing - they trust it, they respond to it, and they take proactive steps to ensure that they get messages from companies they do business with," said Epsilon Interactive Services' Ragy Thomas.
"These data reveal an immense opportunity for marketers to build and deepen customer relationships and grow sales, but they also suggest that too many marketers are failing to take full advantage of this opportunity."
Businesses wishing to build traffic to their sites should engage in link building.
Search Marketing news posted on 23 April 2007
