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Study says Obama beating McCain in online advertising
The first six months of 2008 brought a more advanced Internet Advertising campaign for Barack Obama compared with US presidential rival John McCain, according to new research from comScore.
Mr Obama led the way when it came to site visitors, candidate searches, and display ads, while Mr McCain was ahead only on video views, the report suggested.
More online ads were displayed by Mr Obama overall during the first half of the year, with almost 92 million exposures per month. Mr McCain, meanwhile, saw seven million exposures a month.
However, while barackobama.com attracted about 612,000 monthly video views, johnmccain.com saw 2.1 million per month.
Andrew Lipsman, senior analyst at comScore, highlighted some of the key differences between each presidential hopeful's ads.
"While Obama's ads tend to be 'brand-building' ads encouraging people to join the movement, McCain's ads are often issue-oriented," he commented.
Earlier this year, Nielsen Online released figures suggesting that Mr Obama saw the biggest number of unique video views out of all of the candidates for their respective party's presidential nomination in March.
Research and Statistics news posted on 05 September 2008
