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Survey highlights 'revolutionary' impact of online ads
A new survey has demonstrated that the internet has changed the way people buy goods and services and altered UK business practices.The report, jointly published by the Confederation of British Industry (CBI) and Google, shows that more than half (56 per cent) of those questioned felt that the internet has had a "substantial" or "revolutionary" impact on their industry.
The statistics are a stark reminder of the power of online trading and indicate that most companies recognise the potential for online marketing.
A total of 500 companies and 500 consumers gave their opinions in the survey, with 60 per cent saying that they had been empowered by the internet and three quarters (75 per cent) claiming that their online presence has become more central to their business.
As well as this, 58 per cent plan to increase their investment in online marketing and 70 per cent say they still have a lot to learn about the medium.
"Six years after the dot.com bubble burst, the internet is driving really substantial change among businesses," said the CBI's director general, Richard Lambert.
"Serious investment is going into new internet technologies and this is set to increase … Businesses need to grasp the opportunities with both hands and make the internet as central to their business as HR or finance – or they risk being left standing."
Other statistics from the report, which was published on Friday, predict that viral marketing, podcasts and blogs are due to grow massively over the coming years.
Meanwhile, so-called 'e-tailers' are enjoying record profits as more and more Britons choose to do their Christmas shopping online.
Search Marketing news posted on 27 November 2006
