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UK internet users spend record sums online
UK internet users spent record sums of money online during February, a new study indicates.
Demonstrating the growing popularity of the net among shoppers, the figures from IMRG and Capgemini show that £4.2 billion was spent online - equating to £69 per person.
Compared to the same period a year earlier, this was an increase of 46 per cent, clearly showing that those who do not already have Internet Advertising in place should do so as soon as possible.
Capgemini's Anthoula Madden said, "In the light of the clear pressures that the current economic climate is placing on retailers, it is startling to see how online sales growth shows no sign of abating.
"However, the global recession fear is a good reminder that e-retailers cannot be complacent and need to be even more creative to keep existing customers and attract new users."
Online Advertising news posted on 31 March 2008
