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US figures show strength of online marketing
The latest figures from the US show that gains made by internet advertising are showing no signs of abating, Ad Week reports.According to Nielsen Monitor-Plus, online ad spending increased by more than a third (35 per cent) to $6.7 billion over the course of 2006. This was set against a rise of 4.6 per cent to $139 billion across all formats.
Media that dropped last year included business-to-business magazines (down 0.2 per cent to $4.2 billion), coupons (down 0.6 per cent to $410 million), network radio (down 2.5 per cent to $1.1 billion) and local newspapers (down 3.5 per cent to $14 billion).
The statistics indicate that the internet is taking market share from a variety of sectors, as more and more firms become aware of the startling returns that can be made by advertising on the web.
The news comes soon after it emerged that Google UK is the second highest earner in terms of advertising revenue in Britain, second only to commercial television channel ITV.
Online Advertising news posted on 21 March 2007
