News Home > Mobile and Video Advertising
VW Target Football Playboy Searchers for New Polo Advertising
Car manufacturer Volkswagen has invested in online video and targeted advertising in order to promote its new VW Polo hatchback.
Working in conjunction with Tremor Media Inc. the German carmaker has identified its ideal online candidate to purchase the new Polo.
The profile is that of a male aged 25 to 39 who surfs the web for internet for football, Playboy and Der Spiegel magazine.
Armed with a detailed analysis of their ideal demographic from Tremor Media, Volkswagen are able to place their video ads online in key spaces to maximise penetration.
Speaking to Bloomberg, Christian Baudis, European head of Tremor Media said: “We go to them and say here are 150 sites with video content that is attractive to that target group. Targeted advertising is more efficient. It costs less money to reach the target. That’s the beauty of it.”
Online advertising using video media is one of the fastest growing segments of the advertising industry. Ad spend for online video advertising is expected to triple in Europe by 2013 according to Forrester Research reports, whilst in the US online video ads could reach $3 billion worth of business by 2014.
As more ad dollars switch online from traditional avenues, TV is expected to decline swiftly in favour of online video. Jeremy Allaire founder of Brightcove Inc. said: “Video will become as ubiquitous and pervasive as text on the Web, and if you’re an organization, a corporation, a media company, you’re going to make video a much more central part of how you market, communicate, educate and entertain.”
Mobile and Video Advertising news posted by Frank Hudson on 05 February 2010
