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Video streaming figures indicate marketing potential
The size of audience that online marketers can expect to reach was indicated by recent video streaming figures.In the US in August, Fox Interactive (which includes social networking site MySpace) was the biggest in the video streaming market, with a massive 1.4 billion streams.
On Yahoo sites, 823 million streams were shown; on YouTube, which was recently acquired by Google, there were 688 million. This gave YouTube a 9.9 per cent market share, while Yahoo enjoyed 11.8 per cent and Fox a 20.1 per cent share.
It is expected that once the merger of Google and YouTube is complete, the combined company will be aiming for an even greater penetration rate and the potential for online advertising is nothing short of phenomenal.
The figures were compiled by comScore, whose executive vice president Erin Hunter told VNUNet the figures were "vital to understanding video's advertising capacity".
Google agreed to buy YouTube for $1.65 billion (£870 million). Meanwhile, the head of Channel 4 has said that Google's UK advertising is to surpass that of his television station.
Search Marketing news posted on 06 November 2006
