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Visa moves ad campaign online
Credit giant Visa is to re-direct its "Signature" credit-card advertising to the Internet in a bid to attract wealthier customers.Research by Visa found that people earning $125,000 per year or more tend to spend more time online than watching television.
The company also claims its "Life Takes Visa" campaign is working, but could be more effective.
Research shows that its wealthy customers also appreciate value reward programmes and trips to major sporting events, spa getaways and luxury amenities are all part of Visa's marketing strategy.
Rob Schwartz, executive creative director at the marketing company running the campaign, Omnicom Group, said: "We want to position Visa as the brand that empowers people to do stuff, and this campaign does that.
"In this case, the disruption is a virtuous disruption: Things to do while you are alive," he added.
Visa will also run a print campaign alongside the major online push.
News and Public Relations news posted on 19 February 2007
