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Wall Street Journal could be made free online
The Wall Street Journal may be made free online, shifting from its current subscription model.
Earlier this week the New York Times made the decision to make its online version free to all, in the hope that online advertising revenues would offset the losses from subscribers.
Now Rupert Murdoch may be looking to do the same with the Wall Street Journal, which currently charges subscribers $99 per year and makes a total of $10 million.
As more and more consumers opt to find their news online rather than in print newspapers, online advertising revenues for the second quarter of this year in the US rose to £395 million. At the same time, print ad revenues dropped slightly to £4.9 billion.
Research group Outsell predicts that US newspaper groups could face a shortfall of as much as £10 billion over the coming five years as more and more advertisers shift to the web.
"The estimated shortfall is even larger than newspaper executives have acknowledged," said Outsell's Ken Doctor. "The business of news faces an unprecedented transformation as these trends likely accelerate over the next five years."
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Online Advertising news posted on 21 September 2007
